Proximity marketing consist of a beacon placed at a busy area, ideally a mall or a restaurant. Once a customer uses their phone, they will see a notification of your product, discount or giveaway. It uses bluetooth technology to support this action. Once customers click on the notification, then they are able to come to your landing page. Usually this has a very high ROI because the cost of the beacon is very low, but at the same time, you blast a message to everybody in a mall (or busy area).
What is Proximity Marketing?
What Does It Do?
Geo-Fencing is a new technology that tags a phones location (let's say the customer walks into a dealership), then we are able to retarget ads to that customer based on the locations they walked in. This is very powerful, and you can literally take your competitors customers from right underneath their nose.Teach me a bit more
Why is this so powerful?
Other than taking customers away from your competition, you can also target people for a period of 30-60 days. Say there is an employee that walks in the business every day, our algorithm can detect that, and disregards them when we are spending advertising dollars. This results in lots of savings for you and your business. It doesn't only narrow down to that, but there are lots of targeting and retargeting possibilities that makes this tool very powerful
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